Kleinbart - Learning and Development Solutions

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Product Management


Delivering the right product at the right price in the right timeframe is critical for the success of organisations. Companies that thrive are the ones that define, produce and promote their products efficiently and effectively. Product management is a critical, strategic role in a company. Effective product management requires a thorough understanding of the market, the competition and the needs of customers. The course makes use of practical examples to learn the skills, tools and processes required for successful product management.

Course Content

  • Designing new products and services
  • Market research and concept development
  • The role of the customer in product development
  • Preparing a business case
  • Defining product requirements and project plan
  • Product development
  • Product testing
  • Product launch and marketing
  • Product sales
  • Managing the product life cycle


2 days

Target Audience

People who want to develop their product management skills.