Delivering the right product at the right price in the right timeframe is
critical for the success of organisations. Companies that thrive are the ones
that define, produce and promote their products efficiently and effectively.
Product management is a critical, strategic role in a company. Effective
product management requires a thorough understanding of the market, the
competition and the needs of customers. The course makes use of practical
examples to learn the skills, tools and processes required for successful product
Designing new products and services
Market research and concept development
The role of the customer in product development
Preparing a business case
Defining product requirements and project plan
Product launch and marketing
Managing the product life cycle
People who want to develop their product management skills.