Raising money to finance projects is an art that every entrepreneur must learn.
Whether a project aims at developing a new product or improving an existing
one, an effective entrepreneur must know the best way to raise money in
accordance with the unique characteristics of each situation.
This course covers various aspects of how to succeed at raising money quickly,
effectively and under the best possible conditions. Participants get to practice
presenting their business case with credibility. Videotaping is used for self-
Preparing to obtain financing
Financing terms and sources
What does the bank expect?
Producing a business case
Preparing your negotiating position
Presenting a business case
Understanding your audience
Making an impact
Convincing your counterparty
Delivering a business case
Entrepreneurs who need to arrange the financing of a project.